With the oppressing heat of the summer comes lots of perspiration. In psychological terms, pressure can also make us perspire under the heat of competition. Besides the sweat factor, pressure also makes us go to our dominant response. This is one of the oldest psychological principles-we go to our main habit under stress. I call this the squeeze factor and this is one of the differentiating factors between those individuals who are successful in business and those people who choke under the heat.
To illustrate the squeeze principle, imagine you have an orange in your right hand. If you squeeze the orange, what comes out–Orange juice of course.
Now here is a harder question. Why does orange juice come out?
Orange juice comes out because that is what is inside, of course.
The same goes for you. What comes out of you when you get the squeeze? Is it fear and negativity or is it positivity and joy?
When you have a terrible day at work, and you have one rejection after another, and a client gets on you for making a silly mistake, what emotions come out?
If you put the emotions of negativity, sadness, and de-motivation into your system on a daily basis, then when the pressure is on, this is what will come out. The bad days will give you the squeeze and you will release your dominant negative emotions upon the world.
But if you make positivity, joy, and compassion as your dominant habit and have these emotions on a daily basis, then when the squeeze is on, you will showcase these emotions to your world.
It is so easy to be confident and positive when times are good. Unfortunately, as with life, there are many bad things that will happen to you. But if you put the right ingredients inside with doses of positive self-talk, images of greatness, and thoughts of gratitude, then when you get squeezed, the only thing that will come out is the juice of success.