Change, change, change – this is the driving force behind every industry, no matter its profile.
And fundraising entertainment makes no exception – it follows the same mantra.
However, regardless of change, there is something entertainment has is. Especially when those people are also contributing to a fundraiser, you need to make sure you are offering them a good time at your events.
That is why we gathered some information on how people are likely to respond to entertainment this year.
These days, people are always on the road, always shifting between duties or multitasking. So, naturally, they want to make good use of their time.
Video content fits right in with this need people have.
That is because video content is easy to take in, engaging and conveys information in an efficient manner.
If we look at recent Hubspot statistics, there are several points that may give you some ideas:
- 55% of video consumption on smartphones was directed towards content under 5 minutes long.
- Live video is on the rise, with Facebook users watching three times more live videos than regular ones.
- In 2017, video content will account for 74% of all Internet traffic.
- When they are looking for a product, people are 4 times more likely to get their information from a video rather than from written material.
While fundraising entertainment is not a product per se, it follows roughly the same consumption principles. So it can benefit in the same ways from using video, be it in the promotional phase or during the event itself.
The main takeaway here is that you should craft as many video materials as resources allow you. They should be:
- under 5 minutes long
- engaging and entertaining
Keep in mind that entertainment is not just an act you hire to perform on stage.
It can also come from you. Past events, team presentations and showcasing a cause can all be turned into entertainment opportunities.
More Transparency and Tech-Savviness
Donating money is a noble endeavor and four that people want to know how, when, and to what extent their cash are.
In 2017, foundations that prioritize transparency are more likely to drive more interest because they project more trust.
If you seek to be one of them, rest assured; there are tools to help you on this road. You can integrate each one of the following strategies into your entertainment lineup:
- More integrated fundraising software
- Mobile outreach channels
People Expect Fundraising Entertainment to Look Professional and Individualized
The emphasis will be more on quality over quantity.
In the fundraising entertainment industry, quality equals original content tailored to your cause.
After all, delivering a strong message is pretty much the core of a successful fundraiser.
People respond to clear-cut, attentively-crafted messages.
So, the next fundraiser you are planning should hire a performer who knows to craft content that’s:
- in line with your organization’s values and style
- using several types of resources
- delivered in a multimedia format, if possible
A performer who fits this description is Simon Pierro, the one who coined a new niche in illusionism – digital magic.
Here’s his However, act on The Ellen Show:
We do agree, complying with people’s needs can sometimes be a bit of a gamble.
To get it right, though, we are giving you a pro tip: get involved in online communities in your industry. This is where you will take the pulse of how your future guests expect to be entertained at your event.
Another tip would be to stay tuned to our site. We’re showcasing all the latest entertainment additions and updates there, as well as fundraising tips and best practices.