There are a lot of different aspects which go into building a successful charity event from the ground up.
From creating a budget to choosing the best location, all the pieces of the puzzle need to come together perfectly for the event to reach its full potential.
Also, it all comes down to you – the one in charge of planning the event.
Whether you are a beginner fundraising event planner or you have been doing this for years, the tips we have included in this article should come in handy. So keep on reading.
1. Do Your Research First and Put Together a Strategy
A goal without a plan is just a wish. That is why you need a detailed strategic plan which will serve as your guide throughout the planning process.
So what exactly should an actual fundraiser blueprint contain?
- Primary goals and objectives. It is important you get specific with this. The clearer your aims are, the easier it will be for you to come up with tactics to achieve them.
- Assets. Write down the organization’s available resources you can use to achieve the goals. Everything from volunteers and sponsors to video projectors should be included in this category.
- A proposed event budget. Figuring out your assets should help you estimate your expenses more accurately.
- The event’s target audience. Having a detailed overview of your audience will help you tailor your message accordingly. Remember if you plan an event which targets everyone, there’s a high risk it will end up appealing to no one.
Once you have a structured strategic plan, everything else will start to fall into place.
2. Don’t Wait Until the Event to Raise the First Dollar
One of the most common errors fundraising event planners makes they rely solely on money raised during the event to cover for all the event costs.
Attributing the event’s success entirely on ticket sales and auction bidding is pretty risky.
A better alternative is to try and cover all the expenses before the event through sponsorships. Reaching out to small businesses and corporations in your community is always a good idea.
3. Combine Attraction with Purpose
As a fundraising event planner, you might be tempted to think the organization’s cause is enough to make people want to attend your fundraiser.
Sure, an openly stated purpose is likely to serve as a great incentive. However, when you include an activity which can further educate people about your cause or entertain them, you increase the chances of supporters attending.
The main question is: What kind of performance will make the intended audience get excited?
4. Don’t Overlook the Element of Surprise
As a fundraising event planner, you know that selling tickets to an event is no walk in the park. Donors are busy people, and your invitation is probably one of the many they receive every year.
The key is to make your event stand out from the bunch, by offering something different. In other words, surprise your guests.
Moreover, one best way to surprise your guests in a positive manner is through entertainment.
Here are two wonderful entertainment suggestions which will make your event memorable:
- A Digital Magician: Simon Pierro is the world’s first iPad magician to use specially developed apps to perform one-of-a-kind illusions in an interactive manner.
- A Live Event Painter: Heidi Schwartz creates memorable interpretive paintings sure to leave your audience in awe.
Being a Fundraising Event Planner Is Not Easy. Let Us Help!
We can help you exceed your fundraising goals by providing you with high-quality entertainment choices.
We manage a select pool of speakers, comedians, artists and entertainers, so make sure to get in touch with us as soon as possible.