Custom
Are you looking for a unique artist to deliver your message? Need someone whose craft is innovative, but is also willing to customize the performance to your specific event? The work we produce for our clients specific to their unique needs. We have been involved in product launches, TV Commercials, viral videos campaigns, and other various special events. Then Joe Castillo and SandStory is for you! Mixing sand and light, pictures are formed and reformed into ever changing shapes and images that tell visually powerful stories. Set to music, these images inspire, challenge and motivate in a captivating way. This art performance is done live and projected on screens for a powerful and standing ovation experience! More than entertained, your audience will walk away remembering your your message. Joe Castillo is one of the first and certainly the premier SandStory artist in the world today. Joe Castillo has 28 years of advertising experience and will work with you to make sure your needs are met. He is able to work with your creative team from the creative concept stage, creating a story board and sample videos. Joe Castillo is an internationally known artist, author and storyteller. He traveled to over fifteen countries, performing for Fortune 500 companies, World Leaders, CBS, NBC and the BBC.
Commercials
Red Diamond Tea
Techkriti 2010
CBS/Ghost Whisperer
FireKeepers Casino
Logos using Sand Art
Don Julio Tequila
Don Julio is the result of one man’s pursuit to craft the perfect tequila. Over 60 years after the opening of La Primavera distillery, the recipe has been mastered, but the passion remains.
Bank of Dubai
Out of the Arabian dessert grows the logo of the Bank of Dubai which transforms into the world famous, sail shaped Burj al Arab Hotel. The only 7 star hotel in the world.
Mercedes Benz
A short clip of a SandStory presentation for 300 Mercedes Benz dealers in Beijing, China
Custom Work
TED Active 2011
A live performance at the closing session of TEDActive 2011 at Palm Springs CA. highlighting a weeklong desert experience in “Rediscovering Wonder”.
KAUST – King Abdullah University of Science and Technology
Performing live for the King of Saudi Arabia to celebrate the grand opening of KAUST University brought cheers of celebration and tears of joy.
The Ministry of Hajj
Joe Castillo has been invited and given the privilege of performing for the awards banquet for the volunteers who helped Hajj pilgrims in providing them food, water, shelter, disability and health care also guidance through Hajj and the city of Makkah. The Hajj is the annual pilgrimage to Mecca, Saudi Arabia. It is currently the largest annual pilgrimage in the world, and is the fifth pillar of Islam.
The Boy I Left Behind
Joe Castillo performed a Custom SandStory of the Patriotic song The Boy I Left Behind on Memorial
Day for an event which aired on the Pentagon Channel.
Disney
A short clip of a Sand Art performance done at Walt Disney World by Joe Castillo.
Taj Mahal, A Love Story
In 1631, Indias, Prince Khurram, lost his Princess Mumtaz, the love of his life. In his grief and despair, the Emperor had the finest craftsman in the land create a tribute to his lost Princess. The task that would take more than 22 years to complete would become, The extraordiary Taj Mahal.
The Bixby Letter
Joe Castillo pays tribute in this Custom SandStory to what has been celebrated as one of President Abraham Lincoln’s finest works of writing alongside the Gettysburg
Address and his second inaugural address
Michael Jackson
Unthink
For the Unthink campaign, he utilizes images of home, humans, a lighthouse, and adverse weather to explain that any business can be there for their customers, have integrity, lead us to a better world, put people above profits, not just say that they care but really care. The truth is, only very few brands, or businesses, do this. The Unthink campaign is all about pulling yourself up by your bootstraps and taking your business to the next level by putting people first.








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