When it comes to charity events, many event planners encounter significant challenges when dealing with the marketing process. After all, you have to market your event if you want to raise as many funds as possible and attract a large audience of donors.
However, it is easier said than done. While you could rely on marketing services, they would typically cost you a lot. Fortunately, you can always save money by handling the process yourself. Still, it might seem like an impossible task if you have not really done this until now.
There’s no need to worry, though since we are here to help you out. Check out these 4 methods you can use to market your charity events to ensure that a high number of donors will attend:
1. Make sure you target the right people first
Contrary to popular belief, you cannot just market your fundraising events to everybody and expect people to show up. There’s a golden rule in marketing that states that if you try to please everybody, you’ll please nobody.
So, if you want to market your charity events the right way, be sure first to target the right donors. This means taking people who would be specifically interested in your cause into account and building up various personas associated with them to pinpoint some details about their age, preferences, budgets and daily habits.
They’ll mostly be speculations, but they’ll be speculations you can build your marketing messages on.
2. Use the power of your website or social media page
You most likely already know how important social media and the Internet are when it comes to getting the attention of donors. This is why it is important you do everything you can to leverage the power these platforms offer.
So, the first thing you need to do is clear, catchy announcements on both your website and social media page about the charity events you plan to organize. Use a friendly tone, eye-catching photographs and welcoming slogans.
Just remember to make it clear that the primary purpose of the event is to raise funds for your cause. Describe it in detail, and make that the core of your message.
3. You can always rely on more traditional methods
This would normally work better if the event you want to organize is in a small town, but it can work equally well in larger cities as well. It will just take longer. What are we talking about? Mainly posters and flyers. You can print them out and place them around town.
Make sure to post said flyers and posters in areas where you know your target audience that is the perfect donors whom you want to attract, are known to spend their time.
4. Associate your charity events with a suitable name in the entertainment industry when marketing them
Since you’ll end up saving some money by not having to choose costly marketing services, you can instead invest all those financial resources into hiring a quality speaker or entertainer for your event. Don’t forget that it is vital to keep your donors entertained and show them that they stand to gain something by contributing with funds to your campaign.
Just remember to mention the entertainer in all your marketing messages. This way said messages will have a higher chance of getting people’s attention since they’ll stand out from the crowd.
We would recommend choosing somebody like Bob Nelson or John Heffron since their comedic geniuses do a great job sparking interest for charity events. Plus, they also deliver on their promises and keep the audience entertained for the duration of the event.
If you would like other recommendations, or would just like to ask us some questions, you can reach out to us today, and we will get back to you in no time.
Originally posted 2016-02-29 05:06:15.