Charity dynamics can be quite demanding. There’s a continuous motion between carrying out current activities and raising the money for them. So, non-profit people also need to become experts in producing a fundraising event.
The first stage of such an event planning process is to come up with some fantastic ideas to promote and launch it. This phase sets out the entire trend of the event. So, you need to make sure it rocks.
Here are five ideas to use for hyping people up for your following fundraising experience.
1. Create a Story
Great stories are unforgettable. Most of all, they trigger emotional and personal engagement in the long run. How can we make a story memorable?
- First, shape it in ways that give people a sense of belonging. They need to feel part of a story or becoming part of the solution.
- Secondly, make it shareable. Give the story various shapes and sizes that are easy to share online. It’s amazing how much people enjoy sharing ideas that they identify with!
- Finally, come up with a story-related hashtag. Such “keywords” can become your strongest promoters if done right. You can use them for media sharing, or as copy prints for traditional advertising. They can turn into a highly promoted idea that goes beyond that particular event you’re planning.
2. Make Social Media Your Most Powerful Weapon
Have you taken a look at people around you, lately? They tend to be glued to a smartphone screen all the time. This virtual environment may be your best chance to reach your audience. Make sure to maximize it.
- Share your story. The hashtag and reshaped versions of your “tale” can do miracles when shared on different social media platforms. Test and try several channels and see which one hits best.
- Set up a contest online. Contests are excellent tools to induce a sense of anticipation and eagerness as the event gets close.
- Use photos. Let your audience anticipate an amazing experience by sharing photos from previous events. Or, set up a funny photo corner for people to take pictures during the event. They will be incredible traffic generators during and after the event.
3. Use Conventional Advertising in Unconventional Ways
Who says you need to spread flyers everywhere to get people interested in your fundraising event? Think of your audience’s profile, values, and interests. Then, get creative and focused when promoting your event.
- Direct mail with a card or invitation having a suggestive photo and piece of your story. A child-focused charity can ask some teens to do some face-paint and deliver those invitations themselves.
- Stationery imprinted with your event hashtag or idea. Hand them out in relevant contexts, depending on your target audience. A non-profit fighting for clean water in developing countries can give out cups with dirty water imprints during some public event.
- Newspaper releases can be more than dull event announcements. Why not adding a bit humor to the message? You can also include a photo from a previous event or a testimonial.
4. Announce a Famous and Popular Entertainer for Your Fundraising Event.
A well-known entertainer will surely excite your audience’s interest in attending the fundraising event. Even if nothing else does. Just make sure to announce it out loud! Adjust your entertaining ideas to your audience:
- Live music. You may hire some new celebrities from “America’s got talent”, like Bria Kelly or Cami Bradley.
- Fun or inspirational speeches. Prepare to add a note of fun or inspiration with some popular speakers or comedians. It could be a great way of sharing your story or give some motivational boost to your attendees.
- Unconventional art. You can invite a live event painter, like Heidi Schwartz or a sand storyteller, like Joe Castillo. This type of art tends to be attractive for being new and insightful. It takes people through a mysterious process, leading to a mind-blowing revelation. This experience tends to inspire people long after it ends.
5. Follow Up and Get Ready For The Following Fundraising Event
Successful charities are those that are many steps ahead with planning. So, once your ceremony is over, start buzzing online to keep your audience engaged until the next one.
- Share photos from the event.
- Start conversations online about the ceremony. By tagging attendees, their friends and connections will get to hear about it as well.
All the above ideas are starting points for a successful fundraising event. Start planning while keeping an open mind regarding new approaches.
Are you willing to use the celebrity trigger? Allow us to assist you in choosing the personality that best suits your event.