Right after your fundraising event has finished, you may feel like you deserve a couple of weeks rest. Sadly, your work is hardly done.
After you had said thanks to each and every stakeholder, it is time to evaluate the event and understand what went well, what didn’t and what you can improve next time.
However, there isn’t just one indicator you can measure to find out all of this. There are multiple aspects and factors you need to take into consideration.
The following lines will help you achieve a proper fundraising event assessment by pointing the most important details.
Budget Overview and Other Financial Metrics
When you set up the budget for the event, you should have considered each and every possible cost. Now that the event is over, it is time, to sum up everything and see where you stand. Did you stick to your budget or went slightly overboard?
Right after you know where you stand regarding your budget, it is time to assess your financial goals for the fundraising event.
The easiest way to measure it is to head back to the financial goals you have set up before the event. However, in case you did not think about it, here are the questions you should ask:
- How much did the event raise through pledge donations?
- How much did the event raise as in-kind donations?
- How much did you raise through tickets, food, and beverage sales?
- Did you organize an auction? How much did it raise?
- Were you able to secure generous donations or investments from local businesses?
Sum everything up, and if you stuck to your budget, it means everything can go to your cause.
Assess Your Fundraising Event’s Attendance
It is rather easy to measure this metric, especially if attendance required a ticket. Just look at the numbers and compare them with last year’s to understand how the event evolved. However, if attending your event did not require for your guests to buy a ticket, you may have a hard time.
Your best option would be to take a look at all the pictures showing an overview of all participants and try to estimate. In this case, the specific number is not that important, as long as you have achieved your goals.
You could consider hiring entertainment for next year’s event. It may boost your attendance and goal achievement rate.
How Much Awareness Has the Fundraising Event Generated
Awareness for your cause is an important metric you need to measure carefully. Generally speaking, the more accurate the number, the easier it is to measure early growth.
To determine this metric, have a look at all your marketing channels. The online ones are easy to measure, as social media networks provide you with the numbers. You should also count emails, any press coverage, radio announcements, offline posters and flyers and so forth.
Evaluate Your Partnerships and any Happenings from During the Event
Get all your volunteers for one final meeting and ask for their feedback and opinions. Ask them what went well, what went wrong, what issues did they face.
Try to remember if any of your partners failed to keep up their promises. If so, try to find out what happened and if future collaborations would be a good idea or not.
Speak with the location’s manager and ask for their feedback as well.
Identify any issue the fundraising event had to face so that you can fix it for your next event.
Wrapping It Up
That is about it. All the information presented above should give you the right overview of your event. Was it successful? Congratulations!
Some believe you should also measure how much fun your guests had during the event. However, this metric should be 100% linked to the number of donations you have received.
The Grable Group is a booking agency and entertainment company providing top quality services for any event. Working with us gives your event high chances of reaching its goals.
To learn more, either call us right away at 615-283-0039 or get in touch with us online.