It may be a challenge to come up with an unforgettable fundraising event these days. The standards event planning has gotten to are high and increasing. That is not a reason to feel discouraged.
There can still be ways to create memorable experiences for your donors to get them on your side. Here’s a list of three things you can do:
Use the Fundraising Event as an Opportunity to Share
Charities have an advantage that most profit-based organizations lack: The emotional impact. Charities do not focus on themselves. They do not raise money to increase their prosperity. At least, that is the case for real charities.
Their story is more about others and their needs rather than themselves. So, look at this fundraising event as your best chance to share “the heart and the soul” of your efforts. For instance, you can:
- Tell the beginning story of your work. Share bits of the experiences, causes or things that made you want to fight for that cause.
- Share your mission. Put all the effort into building up a mission statement that reveals your exact goals. Make it short and inspiring.
- Explain the needs your charity is striving to meet. Use personal stories or photos to show the impact of your efforts. Statistics should only occur as a small reference intertwined with real situations.
- Reveal the impact of specific donations. That is an excellent way to show recognition of your donors’ generosity and to motivate new donations.
Engage Donors- Don’t Just Ask for Money
There’s an aspect many charities tend to miss when trying to stimulate donors’ generosity: The process. Are you hoping to plan a fundraising event that will get you the necessary money for the following five years of activity? You should think again.
Look at such an event as a starting point for some of your donors. Alternatively, as a milestone for the ones who’ve supported your cause before. Consequently, you should set up a donation system that goes beyond that particular moment:
- Create personal profiles of beneficiaries and invite people to become their sponsors. People may be more willing to donate on a regular basis when they connect to the recipient. Sponsorships trigger commitment in the long run.
- Showcase the impact of a certain amount of money. Most donors have strong financial awareness. They value every dollar spent. So, it could be a good idea to show numbers along with the social impact. Just point out that the more they donate, the greater the influence they have in changing things for, the better.
- Collect email addresses to send follow-up information about how donations have made a difference. That may be a good re-starting point for people who may have stopped donating.
Make It Fun!
Fundraising events are great opportunities to share sad realities that need a solution. However, this is no reason to exclude fun from the experience.
On the contrary, use a bit of humor to loosen up the atmosphere. No matter how dark life is, catching the blues will not fix it. Feel free to lighten up the event by adding a note of fun:
- Amusing setting – no written code says charity events need to take place in a ballroom. Why not go for an outdoor picnic, for instance? It saves you money and gives your occasion a bit of a playful touch.
- Fun food – Fundraising dinners are not all about caviar and silverware. The food you serve may come in the shape of funny sandwiches. Alternatively, they may have unusual tastes that relate to the area where your charity intervention unfolds.
- Great entertainment – Some professional entertainers can take you from laughter to crying and all the way back. Moreover, they can do this with just a few touches of their vocal chords. Why not hire one? It is a sure ticket to making your event truly unforgettable.
Need a hand with choosing the right entertainers for your next charity event? Waste no time and give us a call. We can help you make the choice that will wow your attendees.