The holiday season is here, and that is great news for charity organizations. Why? Well, people are in a giving mood during the holidays: We know that for a fact.
Clearly, this time of the year is imperative for nonprofits of all sizes.
How can you leverage on people’s increased generosity during the season of giving? It is simple: By organizing a charity event.
It is an excellent way to boost donations and make sure your cause is the talk of the town.
The timing is right, but that does not mean you do not have to put any thought into it. Keep these tips in mind, and your event will be as appealing as Christmas cookies.
1. Share Stories to Spark Emotion
Stories are the fastest way to get donors to sympathize with your cause. Moreover, they are particularly appropriate for events that take place around the holidays.
You can share stories about your mission, and about the people whose lives have changed for the better thanks to your organization.
These are the moments that will move donors and help them understand what makes your nonprofit so unique.
2. Include Specific Holiday Activities
You should consider choosing a general theme when organizing a charity event in the holiday season.
Depending on the month when your event will take place, your theme will most likely revolve around Thanksgiving, Christmas, Hanukkah, or Winter in general.
Once you decide on a theme, you can start thinking about different activities to engage donors. For instance, you could:
- Have one of your team members dress up as Santa Claus. Set up a photo booth where donors can take a picture with Santa in exchange for a small donation.
- Have an auction to sell hand-made Christmas decorations created by those helped by your nonprofit.
3. Let Donors Know about Your Charity Event Well in Advance
The only possible downside is that many people have already made plans on how to spend their holidays.
You can make sure that will not stand in the way of your event being a success with proper planning. Once you have settled on a date and a location, you can already start promoting your event – even though you do not have all the details in place.
Ask for confirmation, and try to stay in touch as much as possible.
4. Don’t Overlook Entertainment when Organizing a Charity Event
A big part of organizing a charity event that will increase funds has to do with creating a giving environment. In other words, setting the right atmosphere.
We have already established that donors tend to be more active during the holidays. However, you can further boost donations if the ambiance is fitting. Needless to say, entertainment plays an essential role.
The acapella music group Linkin’ Bridge would be an excellent choice. They will surely impress guests with their warm harmonies and emotional performances.
Looking for a variety act that will remind guests how important their presences is for your cause? In this case, we recommend Heidi Schwartz – a live event painter everyone will remember.
You can find a lot more entertainment options with a simple browse. Alternatively, you can always just get in touch with us for more details about the talented performers we represent.
Just like Santa Claus, this opportunity only comes once a year. Now is the perfect time to plan for the new year, and make these last months count.
You can use the tips shown in this article to tweak and improve your current holiday campaign, or save them up and use them next year.
Either way, we hope they would be of good use to you.