Sometimes, it can be even harder to pull off a successful fundraising event because of missed opportunities.
The solution is to look at some of the most recent trends in the charity event industry and use those to your advantage.
In this article, we will talk about the most important trends you should follow this year for charity event planning.
Trends That Will Define Charity Event Planning This Year
1. Digital Technology
Almost everyone uses the Internet on their smartphones today, including donors. After all, they are like you and me.
Most donors are not only using their smartphones for recreational purposes but also to donate. If a potential donor cannot make it to your event, you can stream it live on a social media site or a live streaming platform.
Whether it is about informing them about a future event or asking them to RSVP, digital and mobile is the way to do it this year.
2. Making It Personal
In fundraising, making every marketing message personal is more important than ever nowadays. People can spot automated messages which can make them feel like they do not have a genuine connection to your cause, and they will just ignore it.
You have to know who your donors are, whom you want to attract and most importantly when you can reach out to them.
3. Bring Something Different
The increased number of nonprofits escalated the competition between organizations. The cause you are fighting for needs to be the base for your future actions.
If you want to have a presence, you have to find out what sets you apart from the rest. Then, all of the messages that will be communicated by you need to be consistent with your uniqueness.
4. Establish Trust
Trust is not built overnight, and it remains a big issue which can be addressed. We believe that in charity event planning you should never forget about bringing a speaker for your event.
The potential donors present will certainly be delighted as they will enjoy a little bit of entertainment from a third party. On the other hand, the speaker can also give the audience more details about the charity event they are attending.
5. Be Specific
Since there are many donors who do not trust nonprofits, you should try to change that through the events you are organizing.
To change this, you need to be more specific when it comes to establishing the idea behind an event. For example, you can create projects and campaigns and use the event to get the word out about them.
Donors want to know what they are putting their money into. A project will give you the opportunity to do that.
Do It Different This Year
Charity event planning is a piece of cake when you know what kind of entertainment you need. You naturally want the guests to feel good, remember your event and donate, of course.