Marketing speaker, entrepreneur, author and blogger : Chris Houchens

Branding
Advertising/Public Relations
Business
Marketing/Merchandising
Media
Sales

“…The information contained in your presentation was the most “usable” information our franchisees received this year! Most importantly, your presentation was not a sales pitch—it was practical, excellent information delivered in an entertaining, informative way. Time after time, our post convention survey forms listed you as one of the biggest highlights of the week.” –L. Woeller, Director of Franchising

Chris Houchens combines years of real-world marketing experience with expertise in current trends to help forward thinking brands, companies, and organizations take advantage of the new realities of today’s marketing environment.

Author of 3 books including the popular, Brand Zeitgeist
Writer of a highly read marketing blog since 2005
Respected authority in branding, marketing, and media

Chris Houchens has spent his entire professional career working in both media and marketing, including as the operations manager of a radio group, as the online director of a newspaper, and the marketing director of a healthcare organization. Chris’ work, writings, and speaking presentations have cast him as a digital maven who functions as a bridge and translator between traditional and new media. Chris’ latest book is 2010′s Brand Zeitgeist which is a primer of the fundamentals of branding and offers lessons on how organizations can use the fundamentals of human nature to develop a brand strategy. Chris is a past President of the Southern Kentucky Professional Marketing Association where as a member he has garnered many awards including several “Markies”, Southern Kentucky’s version of the “Addy”. He was also honored as that organization’s 2007 Marketer of the Year.

Chris offers presentations available to any sized group and in any setting including conventions and trade shows, company retreats, day seminars, or other functions. Talks are centered around many aspects of marketing, advertising, branding, social media, sales leadership, and customer service. His subjects can be presented in keynote, workshop, breakout session, or any form that matches your event. Some of Chris’ more popular presentations include:

Brand Zeitgeist: Developing a winning Brand Strategy
Marketing as Conversation: Using Social Media to Connect with the Market
Selling Good Works : Fundamentals of Marketing a Non-Profit Organization
Shoestring Marketing: Low Budget / High Impact Marketing
Online and On Target: The 5 Essential Elements of Marketing with the Web
7 Marketing Trends that you need to watch
Customer Service starts at the Top

What others are saying…

“Can’t thank you enough for your phenomenal presentation at our annual convention. The information contained in your presentation was the most “usable” information our franchisees received this year! Most importantly, your presentation was not a sales pitch — it was practical, excellent information delivered in an entertain- ing, informative way. Time after time, our post convention survey forms listed you as one of the biggest highlights of the week. Thanks again Chris!!!”
– Leigh Woeller, Director of Franchising Good Feet, LLC
“Our Executive Directors thought your presentation was out- standing and you successfully taught them so many impor- tant tools and ideas. Thank you for putting together a great seminar.”
– Joanne Schecter, Executive Vice President AAF Club Services

“The presentation was awesome. Attendees gave you very high ratings, indicating that they, too, loved what you had to say. (A few people rated you 10+, 12 or ‘excellent’)”
– Art McFarlane, President MacMichiana