Are you looking for a new way to market your business? One that has withstood the test of time? One word: Storytelling. Recently BusinessWeek, featured an article on the importance of using Storytelling for customer interest. Need to kick it up a notch? Check out storytelling with sand animation or “Sand Art.”
Sand Story is a fresh and innovative storytelling approach to business marketing. Mixing sand and light, pictures are formed and reformed into ever changing shapes and images that tell visually powerful stories. Set to music, these images inspire, challenge and motivate in a captivating way. Sand Art is performed live and projected on screens for a powerful and standing ovation experience. More than entertained, the consumer walks away remembering the corporate message – which is after all essential for any business choosing to marketing its products and services.
Sand Story also reaches across a broad spectrum of marketing venues from nonprofits to corporate business. Newsweek Magazine has also affirmed the versatility of Sand Art as a storytelling marketing strategy for business: “Part performance art, part visual art and part storytelling, the craft has been featured at Cirque du Soleil and Christian youth camps, Russian nightclubs and corporate events. Live shows enchant audiences not only because the visual effect is riveting, but because they tell a story, typically about love, war, or faith.”
Internationally known artist, author and master storyteller Joe Castillo has traveled to over fifteen countries and performed for many Fortune 500 companies such as Disney, Mercedes Benz, Eli Lily, Pfizer, Bank of Dubai, Direct TV, CBS, NBC and the BBC to share their corporate message. Businesses may offer similar products and services, yet each possesses its own unique business marketing goals. With over twenty years of successful advertising experience, Joe Castillo is the only Sand Artist that is able to customize his craft to any business marketing goal or specific event. Joe is an artist, author and storyteller with a passion for promoting a corporate message using the visual arts as a way of touching the heart. He as inspired millions of people through his Sand Animation and introduced many to this new art form.
The Grable Group is pleased to serve as the exclusive agent for Sand Story and Joe Castillo. With over twenty years experience, Tim Grable has been privileged to help clients successfully accomplish their business marketing goals. The Grable Group is a leader in the industry working with Fortune 500 Companies and over 30 countries.
The use of storytelling in business is growing and for good reason. As the necessity of communicating the value and benefit of what you do to the world increases, the skill with which you articulate that requires some imagination and uniqueness in order to capture the audience’s attention… and keep it. By activating the imagination of the audience through stories, you, as the speaker, engage the audience to participate in an experience that is both captivating and informative. It’s a perfect way to connect to the content of your message. The emotional thread of a story is a direct line to the brain for memory retention and the processing of information. In a sense, you are providing an effortless way to learn using a technique that has been instilled in us since childhood.