There are many types of business events that people just overlook in their plans.
And it’s not because these types of events haven’t been heard of before. It’s just that people suddenly run out of ideas when the pressure is on them to organize something spectacular.
Well, you needn’t worry. These next four ideas will improve your company standing, motivate your employees, AND you can have some fun while you’re at it.
1. Holding a Press Conference
You might think these types of business events need to be extra formal, and will take away from the enjoyment. That is the wrong attitude to have.
News publications get tired of the same serious overtone most press conferences have. It will be a nice change of pace for them.
For those of you who are marketing new products, press conferences are a great idea. The media loves to have scoops on the next big thing.
But who do you get to “vouch” for you? Keynote speakers such as David Horsager are great motivators and good for business.
Horsager delivers powerful speeches on productivity, creativity, and most importantly trust. It won’t be hard for him to incorporate your new marketing gig into his speeches.
2. Customer Appreciation Parties
Speaking of trust, what types of business events do you know that put the customer first?
When you feel your customers could use a healthy dose of trust, hold one of these parties. It will showcase your appreciation for the people who made your company into what it is today.
The best part is that you and your employees can mingle with your customers. It’s a good way to find out new business strategies and what they would like to see from you in the future.
You can also share your company story in a unique way. For example, Joe Castillo is a talented storyteller that puts a neat twist on his technique.
You don’t need to take our word for it; he’s been a finalist on the America’s Got Talent show! He uses light and sand to tell stories. Why not incorporate your own?
3. Award Ceremonies
Speaking of stories – your employees will appreciate a morale boost if you have an award ceremony just for them.
Make it a surprise. Organize a simple business party and announce the ceremony as the night’s highlight. They’ll never see it coming.
The good thing is you will all leave the party feeling more accomplished. You: Because you have such great employees. Them: Because their bosses truly appreciate their workmates.
4. Educational Types of Business Events: Seminars
What do your customers actually know about your company? You can take the chance to educate them on a service you provide.
Let’s say you’re promoting a microwave oven that can cook minute rice in 58 seconds. People will want to know what it’s all about, right?
Okay, that was an exaggeration. But you get the gist of it. There are a few ways of going about this.
- Get a keynote speaker to highlight your products’ advantages
- Get a comedian (such as Robert G Lee) to put a humorous twist on your marketing
- Use a storyteller to your advantage, as people remember things through stories
An educated customer is the best customer, as they say. They will be more likely to recommend a product – whose benefits they understand – to their friends.
In any case, it would be a great idea to have a talented speaker at any of the above events.
Whether you want to motivate, market, or educate, contact us and we’ll put you in touch with the best in the business.